A misconception with digital transformation is that it’s entirely digital. Most companies hire a “DX” expert based on technical knowledge. This is actually creating a fatal situation in the organization.

For a company to achieve a true digital DNA it’s less about technology and far more about people and process. Hiring someone or a firm to help with a digital transformation requires a knowledge of people, process, business, management, with a general understanding of new and applied technologies. Digital Transformation is about leading a digital change. What skills do you imagine your DX leaders to have? 
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